Advertising Abbreviations and Acronyms

1. DY&R
   Dentsu, Young & Rubicam
2. EACA
   European Association of Communication Agencies
3. ECD
   Executive Creative Director
4. EIMF
   Edinburgh International Marketing Festival
5. EM
   Enhanced Match
6. ERSP
   Electronic Retailing Self-Regulation Program
7. FEPE
   Federation European Publicite Exterieur
8. FMG
   Frankel Media Group
9. GAP
   Gongle Adwords Professional
10. GMDA
    Gurugram Metropolitan Development Authority
11. GRP
    Gross Rating Poihts
12. GRPS
    Gross Rating Points
13. GRPS
    Gross Ratings Points
14. GS&P
    Goodby Silverstein & Partners
15. GSP
    Goodby Silverstein & Partners
16. GSP
    Goodby, Silverstein & Partners
17. HEM
    Hedonic, Experiential Model
18. HHCL
    Howell Henry Chaldecott Lury
19. HIT
    High Impact Targeting
20. HPI
    Health Profile Institute

Last updated: January 4, 2020 — Total entries: 265