APR has various meanings in the Hotel category. Discover the full forms, definitions, and usage contexts of APR in Hotel.
"APR" in the context of a hotel stands for "Average Published Rate." This is a specific metric used in the hospitality industry to describe the average of the publicly advertised room rates across various room types (e.g., single, double, suites) and often across different seasons (high season, low season) over a period, typically a year. It's not the actual average rate paid by guests (which is called Average Daily Rate or ADR) but rather a calculated average of what the hotel lists its rooms for.
The Average Published Rate (APR) provides a baseline understanding of a hotel's standard pricing structure before any discounts, promotions, or special negotiated rates are applied. It helps in benchmarking and understanding a hotel's general pricing positioning in the market. When hotels don't report their actual performance data to industry trackers like STR Global, APR can be used to estimate their Average Daily Rate for market analysis. It gives an idea of the hotel's aspirational or advertised price points, which can differ significantly from the actual revenue generated per room.
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