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ATL in Marketing Meaning

The ATL meaning in Marketing terms is "Above The Line". There are 2 related meanings of the ATL Marketing abbreviation.

ATL on Marketing Full Forms

  1. Above The Line Marketing and advertising through mass-media, such as television, radio, newspapers, magazines, Internet, etc., which is less personal than Below The Line Marketing. Companies usually use advertising agencies for ATL marketing.
  2. Above-The-Line

Frequently Asked Questions (FAQ)

  1. What does ATL stand for Marketing?

    ATL stands for Above The Line in Marketing terms.

  2. What is the shortened form of Above-The-Line in Marketing?

    The short form of "Above-The-Line" is ATL for Marketing.

Citation

ATL in Marketing. Acronym24.com. (2020, October 18). Retrieved November 23, 2024 from https://acronym24.com/atl-meaning-in-marketing/

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