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ATL in Marketing Meaning

The ATL meaning in Marketing terms is "Above The Line". There are 2 related meanings of the ATL Marketing abbreviation.

ATL on Marketing Full Forms

  1. Above The Line Marketing and advertising through mass-media, such as television, radio, newspapers, magazines, Internet, etc., which is less personal than Below The Line Marketing. Companies usually use advertising agencies for ATL marketing.
  2. Above-The-Line

Frequently Asked Questions (FAQ)

  1. What does ATL stand for Marketing?

    ATL stands for Above The Line in Marketing terms.

  2. What is the shortened form of Above The Line in Marketing?

    The short form of "Above The Line" is ATL for Marketing.

Citation

ATL in Marketing. Acronym24.com. (2020, October 18). Retrieved April 29, 2024 from https://acronym24.com/atl-meaning-in-marketing/

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