Coca-Cola System Abbreviations and Acronyms

1. RAM
   Region Assets Manager
2. RBS
   Red, Black, Silver
3. RCCL
   Regional Customer Care Lead
4. RCMC
   Regional Customer Marketing Committee
5. ROA
   Received On Account
6. RPA
   Retailer Profitability Analysis
7. RS
   Route Settlement
8. SA
   Sales Associate
9. SEM
   Special Emphasis Market
10. SFTK
    Sales Force Tool Kit
11. SL
    Side Load
12. SME
    Saless& Marketing Equipment
13. SPB
    Sparkling Beverage
14. SR
    Sparkling Revitalization
15. TBSA
    Total Beverage Sales Agreement
16. TEC
    Technical Building
17. TLI
    Top Line Indicator
18. TMP
    Trade Marketing Program Local Funding
19. TOV
    Total Outlet Visibility
20. TROY
    The Rest Oa Year

Last updated: January 4, 2020 — Total entries: 239