Coca-Cola System Abbreviations and Acronyms

1. RCCL
   Regional Customer Care Lead
2. RCMC
   Regional Customer Marketing Committee
3. ROA
   Received On Account
4. RPA
   Retailer Profitability Analysis
5. RS
   Route Settlement
6. SA
   Sales Associate
7. SEM
   Special Emphasis Market
8. SFTK
   Sales Force Tool Kit
9. SL
   Side Load
10. SME
    Saless& Marketing Equipment
11. SPB
    Sparkling Beverage
12. SR
    Sparkling Revitalization
13. TBSA
    Total Beverage Sales Agreement
14. TEC
    Technical Building
15. TLI
    Top Line Indicator
16. TMP
    Trade Marketing Program Local Funding
17. TOV
    Total Outlet Visibility
18. TROY
    The Rest Oa Year
19. TRP
    Trackj Rank, and Publish
20. TSR
    Trade Spend Redesign

Last updated: January 4, 2020 — Total entries: 237