What does CR stand for?

Close Rate

In the context of vehicles, the Close Rate refers to the percentage of sales inquiries or leads that result in a completed transaction, measuring the effectiveness of sales strategies. This metric is pivotal for dealerships to assess their performance and identify areas for improvement.

A high Close Rate indicates efficient sales processes and customer satisfaction, while a low rate may signal the need for training or strategy adjustments. It's a key performance indicator (KPI) that directly impacts revenue and growth, making it a focus for sales teams aiming to optimize their operations and enhance profitability.