GOR Hotel Abbreviation

Gross Operating Revenue

"GOR" in the context of a hotel stands for "Gross Operating Revenue." This term represents the total income generated by a hotel from all its core operational activities before any operating expenses are deducted. It's a top-line financial metric that encompasses all revenue streams a hotel typically has.

Gross Operating Revenue includes income from various sources such as room rentals (the largest component for most hotels), food and beverage sales (from restaurants, bars, room service, and catering), revenue from meeting and event spaces, charges for ancillary services like spa treatments, parking, laundry, and any other income derived directly from the hotel's day-to-day operations. GOR is a crucial indicator of a hotel's ability to generate sales and is often used to assess its market share and overall sales performance. It's important to note that GOR is a revenue figure and does not reflect profitability; profitability is determined by subtracting operating expenses, leading to metrics like Gross Operating Profit (GOP).