Also known as: imp.
IMP stands for various terms. Discover the full forms, meanings, and possible interpretations of IMP across different fields and industries.
It is said that you never get a second chance to make a first impression. Well, in the wonderful world of the World Wide Web, publishers have thousands of chances each day. An impression is counted each time a Web page is shown to a visitor. Advertisers measure the reach of their ads by tracking ad impressions, or the number of times their ads are shown.
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