What does SOBO stand for?

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Sydney Olympic Broadcasting Organisation

The Sydney Olympic Broadcasting Organisation (SOBO) was a pivotal entity during the 2000 Sydney Olympics, tasked with the global broadcast coordination of the games. It ensured that millions of viewers worldwide could experience the event live, showcasing the pinnacle of athletic competition and international unity.

SOBO's legacy extends beyond the games, setting a benchmark for future Olympic broadcasting standards. Its innovative approaches to coverage and technology integration have influenced how major sporting events are televised today, making it a cornerstone in sports broadcasting history.

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