STR Hotel Abbreviation

Smith Travel Research

The abbreviation STR stands for Smith Travel Research in the hotel industry. Smith Travel Research, often simply called STR, is a leading company that provides data, benchmarking, and analytics for hotels around the world. Hotels use STR reports to track performance metrics like occupancy rates, average daily rate (ADR), and revenue per available room (RevPAR). People searching for “STR hotel reports,” “Smith Travel Research data,” or “hotel benchmarking” are interested in industry trends and comparing their property’s results with competitors.

STR’s data helps hotel managers make informed decisions about pricing, marketing, and operations. By using STR reports, hotels can spot trends, understand their market position, and set realistic goals for improvement.